Magazines

Magazines
The cover of one of BIONICLE's magazine series
Media
Type	Book
Years released	2001-2010, 2015-2016

Since its inception, the Magazines produced by the LEGO Group were a key pillar in the promotion and advertisement of BIONICLE's sets and story.

LEGO Magazine

The LEGO Club Logo

The most famous of LEGO's publications is the LEGO Magazine, first published in the winter of 1987. In its time, the magazine has gone by many different names, originally releasing as Brick Kicks before switching to LEGO MANIA Magazine in the winter of 1994. The publication adopted the monikers LEGO Magazine in 2002 and LEGO Club Magazine in 2008, keeping the latter until the publication's cancellation in 2017. It was rebranded in 2018 as LEGO Life Magazine.

The Magazine's various iterations have featured comics for various LEGO themes, showcases of fan-submitted creations, exclusive building instructions, and in-depth information about sets, games, and contests.

In 2005, the LEGO Group began offering BrickMaster editions of the LEGO Club Magazine, charging an annual subscription in exchange for issues with additional contests, instructions and comics. BrickMaster subscribers also received small, exclusive LEGO sets for various themes with each edition, including BIONICLE sets 20005 Klakk in September 2008 and 20012 Click in September 2009. The BrickMaster magazine also offered LEGOshop.com coupons and LEGOLAND admission tickets. It was retired in 2011.

In 2009, LEGO published an annual magazine called "The Brick", which talked about the employees of LEGO, the children of LEGO employees, and other facts. It was available for download, could be read online, or ordered to your address.

Because Greg Farshtey served as editor and later editor-in-chief on the LEGO Magazine, the series featured several spreads and contests that were canon to the BIONICLE line. The BIONICLE comics were also distributed within the magazine.

BIONICLE: The Official Magazine

BIONICLE: The Official Magazine was an official publication released in Germany and France from 2001-2008 to promote the BIONICLE series. Many of the issues consisted of one or more of the official comics, and several issues contained collectibles or other merchandise.

BIONICLE Magazine

The BIONICLE Magazine was a magazine released to promote the second generation of BIONICLE and was released in various European markets. Each entry contained a polybag with pieces for a small animal set.

Nintendo Power

Nintendo Power and Nintendo Power Advance both featured extensive spreads for BIONICLE: Quest for the Toa which contained some exclusive story and lore for the game.

See also

• Media
• List of Publications